
Xana / ToyDesign
XANA PLUSH



We’re your one-stop shop for turning big ideas into bigger successes.
We adapt to your needs, working as an extension of your team—following your schedules, product guidelines, and supplier preferences. With over 1,150 SKUs and $15M in early purchasing volume, we know how to add value at every step.
We know what it takes to sell to all major retailers and we guide your design towards sucess. Every toy we design is crafted to stand out, delivering a smile that lasts.
From animation to video games, we create engaging content that boosts brand value. Whether it’s through storytelling, motion graphics, or interactive gaming, our solutions provide kids with meaningful entertainment beyond the product itself.
Whether it’s expanding your product portfolio or launching a new brand, we o er royalty-based opportunities that set you apart from competitors.
From exclusive, premium-quality gures to creative product extensions, we help you transform your art into iconic pieces for collectors worldwide.
A new licensing division dedicated to bringing fresh, edgy, and disruptive brands to market. BrandZone is about redefining what a licensing division can do—bold creativity meets smart licensing strategy.



ToyZone has entered the game. New levels, new challenges and new opportunities are ready to be unlocked at our stand. 🕹️ Press START to discover how we support your next toy project: → Toy design & concept development → Product engineering & manufacturing → From idea to market-ready product 🎥 This video is your preview; the full experience happens live, with our team. 📍 Unlock the ToyZone experience at Hall 4A, Booth C-18. Ready to level up your next project? Let's play, let's build it together! ⚡

🎉 A big moment of celebration at ToyZone! 🎉 We're incredibly proud to share that ToyZone and some members of our team have been recognized in the Mojo Nation 100 - 2026 Edition 🏆 An international list celebrating the 100 most influential figures working in toy and game design today These nominations mean a lot to us: 🚀 ToyZone nominated in Design Agencies & Invention Studios Category (Sponsored by Jazwares, Jazwares, LLC ) 🏆 Alex Prieto - Toyzone Wizard Nominated in Design Champions Category(Sponsored by tms) 🧠 Sofía Lobov - Toyzone Agency Leader Nominated in Research & Development Category (Sponsored by Spielwarenmesse) 🌟 Bruno Rojas Hernández - Toyzone Creative Designer Nominated in Rising Stars Category (Sponsored by Spin Master) This recognition is the result of talent, passion, collaboration and a shared drive to keep pushing creativity and innovation forward [✨ Huge thanks to Mojo Nation for spotlighting the people and studios shaping the future of our industry 💙 Let's celebrate these milestones together! 🚀✨

A few days ago we lived something really special! The Fundación Xana, created in memory of Xana Martínez, held a charity gala full of solidarity and emotion in collaboration with Asociación Mil y un Sueños. From hashtag#ToyZone we had the honor of collaborating with the Gijón artist Edgar Plans in the creation of a small present with a soul turned into a keychain as a memory of this very significant night. Behind each piece there is a story of hope, creativity and affection. 💫 We feel deeply grateful for having contributed our grain of sand to this cause that illuminates so many lives.






















Ha sido cofinanciado por Gijón Impulsa y el Acuerdo de Concertación Social Gijón Futuro 2024-2027 para su participación en la Feria Internacional de Juguete Spielwarenmesse 2024 y en FPA Hong Kong Showroom Kowloon 2024.

Ha sido beneficiaria del Programa PINT de ayuda para la Promoción Internacional y la diversificación de los mercados de las empresas del Principado de Asturias con el objetivo de participar como expositor en ferias sectoriales, viajes de prospección comercial y la inversión en publicidad con el resultado de ejecución de las acciones de promoción internacional realizadas durante el año 2024. Expediente IDE/2024/000331
